Liquid I.V. Partners with MOGL to Scale Name, Image & Likeness Influencer Strategy
For Liquid I.V., collaborating with college athletes has always been a part of the brand DNA. The cornerstone of physical activity is proper hydration, and no one understands this better. Through the partnership, Liquid I.V. will receive its own marketplace to connect with influencers looking to promote their products. MOGL’s technology will ensure the program is managed to specification, track key performance metrics and help expand their athlete influencer program.
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Oregon Collective “Ducks Rising” Selects MOGL as NIL Solution Connecting Student-Athletes to Brands and Fans
Through MOGL Monetize™, Ducks Rising will have access to advanced NIL software that helps manage fan memberships, streamline operations, distribute exclusive content to members and support student-athletes by connecting them with paid sponsorships.
University of Mary Washington Selects MOGL as Their NIL Solution
As a pioneer in the NIL era of collegiate athletics, MOGL provides cutting-edge technology to athletic departments, allowing student-athletes to access market-leading NIL opportunities with automated compliance reporting and analytics. This collaboration marks a significant milestone in enhancing NIL opportunities for UMW's student-athletes while providing the university administration with the necessary technology to receive automatic disclosures.
Name, Image and Likeness (NIL) has opened up the doors for college athletes to earn money from their brand, bringing with it both expected and unexpected challenges and complications. College and university athletic programs are now looking to implement effective NIL programs to help their student-athletes build their brand and remain compliant. Here's some steps to get started on how to implement a successful NIL program.
The Empowering Potential of NIL: A New Era for Athletes
At its forefront, NIL offers athletes the exciting opportunity to engage in marketing sponsorships and earn income, benefitting both themselves and their families. However, beneath the surface lies a profound potential for athletes to cultivate a unique set of skills that were often overshadowed by their sporting prowess. These skills encompass professional communication, time management, entrepreneurial aptitude, creativity, and more – attributes that are essential for future success beyond the field.
Recent IRS Rulings Will Change the NIL Game for Collectives - What’s Next?
In the first two years of NIL, over 200 collectives have emerged, and more than 80 of these collectives were formed as non-profits, or 501(c)(3) organizations - an Internal Revenue Service designation that allows for businesses to be exempt from taxes so long as they are primarily focused on making advancement and improvement for the public good.
I wanted to reference this speech by Theodore Roosevelt in admiration of all of the athletes who attended year 2 of the NIL Summit. With all they are dealing with academically, athletically, personally, emotionally, and now professionally, they were selected by their universities to represent their peers on campus as a leader within the NIL space. This is a tremendous honor that they should all be very proud of.
Every year, collegiate representatives from athletic departments across the country gather at the National Association of Collegiate Directors of Athletics’ (NACDA) convention. This is an opportunity to watch dozens of experts speak on all aspects of collegiate athletics and current issues. Naturally, Name, Image, and Likeness took center stage amongst the issues discussed. MOGL is proud to have sponsored the NIL Education Seminar curated to help administrators, vendors, and others navigate this new landscape and learn how best to prosper amidst a flexible regulatory environment. Here are our key takeaways from NACDA 2023.
Rider University Selects MOGL as Their University NIL Solution
Rider University has selected MOGL as its exclusive Name, Image, and Likeness ("NIL") solution. Through MOGL Monetize™, Rider will receive leading digital agency services, compliance technology and education for all of their student-athletes.
MOGL, Alkeme Health to Provide Mental Health Resources for College Athletes
The partnership between MOGL and Alkeme Health is a significant step towards addressing the critical issue of mental health in college sports. The Alkeme Athlete Coalition will provide student-athletes with the necessary tools and resources to support their mental well-being, making a positive difference in their lives.
Sports figures have long been trusted brand ambassadors and highly sought by marketers. With the rise of social media, the opportunity for athletes to endorse products, directly or indirectly, is tremendous; but when it comes to collegiate sports, these athletes were prohibited from the marketing game until the introduction of NIL in 2021. NIL - name, image, and likeness - now allows amateur athletes to receive compensation and profit off of their popularity and often their already-sizable following on social media.
KING UNIVERSITY SELECTS MOGL AS THEIR UNIVERSITY NIL SOLUTION
King University has selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, King will receive leading digital agency services, compliance technology and education for all of their student-athletes. MOGL, the leading athlete marketplace and operations software provider powering the Name, Image, and Likeness (“NIL”) era of collegiate athletics, provides technology to athletic departments that enables market-leading access to NIL opportunities for their student-athletes with automated compliance reporting and analytics. This partnership signifies a crucial step towards expanding NIL opportunities for King student-athletes while also providing university administration the technology needed to connect their network and receive automatic disclosures.
May is Mental Health Awareness Month. For decades, despite tremendous advancements in medicine around the globe and a growing commitment to wellness, mental health has long been considered a ‘taboo’ topic in athletics that has lingered far too long in the dark. Unlike physical disease and health challenges which are approached as problems to be resolved, there has been a stigma around mental health issues that brings with it undue shame for people who suffer with mental illness and even for their families.
We get to work with Holy Cross as one of our university partners. Earlier this month, our team took a visit to Worcester and spent time learning with coaches, athletes, and administrators about the unique needs and opportunities for NIL education with the Crusader community. Some of our insights are shared here.
The ESPN Black Sports Business Symposium was a very long-awaited program that we needed - specifically for black people in the sports business. The various goals and pillars of BSBS are to accelerate access, drive opportunity, cultivate community, inspire innovation, and celebrate excellence.
College athletes across all NCAA Divisions and Conferences have embraced this new time and MOGL has been integral in helping educate athletes on how to build their brand, while also staying safe and compliant to NCAA, state, and federal rules.
NIL Collectives, Jesse James, and Life in the "Wild West": How MOGL Helps Collectives Protect Student-Athletes
The NIL landscape is continuously being referred to as the “Wild West,” where everything goes due to the absence of any uniform rules or laws governing collegiate sports. Over the past few months, we have seen many activities that stretch the boundaries of what is permissible and above-board– in the same way that Jesse James and Billy the Kid stretched the limits to reap the benefits of an unregulated and dangerous 19th-century American West.
MOGL Partner Every Kid Sports (EKS) is a non-profit that provides youth sports grants to kids from income-restricted families so they can also experience the positive benefits of playing. MOGL’s involvement with EKS roots from the deep passions of MOGL’s Co-Founders to help young athletes achieve their dreams and defeat financial limitations that may hold them back.
MOGL Athlete Jack Betts Spotlighted by Business Insider
Hailing from a small college town in Massachusetts sits the proclaimed ‘King of DIII NIL’, Jack Betts. The Amherst College Wide Receiver utilized the last eight months to grow his personal brand into a marketable option for companies around the country. Business Insider sat down with the MOGL athlete to discuss his ability to leverage a number of deals into profitable income as a student-athlete, and MOGL’s role in his journey.
MOGL took a trip to Columbus, Ohio for an event and spoke to Ohio State University athletes, athletic administrators and local businesses about name, image and likeness and what they want out of it in this new era. The NIL event was held on the week of the Notre Dame Ohio State University season opening college football game at Seventh Son Brewing Co.
Game Plan Partners with MOGL to Help Educate Student-Athletes
MOGL is now partnered with Game Plan, the leader in total athlete development, to help educate more athletes. MOGL will now provide NIL educational content for Game Plan’s Insights Channel within the platform’s Expert Network. All athletes on Game Plan will have full access to the content.
The College of the Holy Cross Selects MOGL as their NIL Solution
The College of the Holy Cross selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, Holy Cross will receive leading digital agency services, compliance technology and education for all of their student-athletes.
MOGL teams up with NBC Sports Athlete Direct to Connect Brands with Athletes
The Loyola of Chicago Ramblers earned their spot as an all-time Cinderella story with their 2018 trip to the Final Four, and we’ve been watching them ever since. This year, they’re giving fans unprecedented access leading up to the NCAA tournament through NBC Sports.
MOGL Brokers First Ever Division II All-Athlete NIL Partnership for Winona State University
As the exclusive NIL solution for Winona State, MOGL is setting a new standard in the world of NIL marketing, which is estimated to reach $1.14 billion this year. With a focus on DII and DIII student-athletes who have been underserved in the NIL space, MOGL is working to educate partners on the value these athletes hold.
College Athletes Are up and Coming as Influencers - But Why Should Brands Work With Them?
One of the biggest advantages of working with college athletes is their ability to reach younger generations. College students fit into two of the most sought-after demographics – millennials and Gen Zers – who are notoriously difficult to reach with traditional marketing methods. Partnering with them doesn't just allow brands to access new markets, it also helps foster loyalty given that these consumers will feel connected to classmates and peers.
MOGL Brokers First Ever Division III All-Athlete NIL Partnership for Rhodes College
MOGL announced a historic partnership with Rhodes College today, offering NIL opportunities and support to all Lynx student-athletes. In collaboration with clean label sports nutrition leader Clean Energy at cleansmoothie.com, the partnership will provide Clean Energy products to over 150 student-athletes. The partnership is the first of its kind in Division III athletics and continues to reinforce the value of working with NCAA Division II and III student-athletes through affiliate marketing.
Division II Perspectives on Name, Image, and Likeness
MOGL recently spent some time at Winona State with athletes, staff, and alumni onboarding them to MOGL and learning from them. From the beginning, our partnership with Winona State was grounded in our belief that NIL activity is for all athletes, and our time spent there just furthered our commitment to our mission.