Understanding the Different Types of College Athlete Influencers

Understanding the different types of college athlete influencers allows brands to tailor their marketing strategies effectively. Whether targeting a local community through micro-influencers or achieving nationwide reach with celebrity influencers, brands can harness the power of college athletes to connect authentically with their audience and drive meaningful engagement.
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May 17, 2024
Brands

Understanding the Different Types of College Athlete Influencers

Understanding the different types of college athlete influencers allows brands to tailor their marketing strategies effectively. Whether targeting a local community through micro-influencers or achieving nationwide reach with celebrity influencers, brands can harness the power of college athletes to connect authentically with their audience and drive meaningful engagement.
April 29, 2024
Brands

Navigating the NIL Landscape: 5 Key Insights for Successful Athlete Endorsement Campaigns

For brands and marketers looking to tap into this burgeoning market, understanding how to effectively engage with college athletes is crucial. Here are five essential aspects to keep in mind for a successful NIL campaign.
April 18, 2024
Brands

Unlocking the Power of Content with Athlete Influencers: A Two-Part Guide

Partnering with college athlete influencers is an innovative strategy that brings a fresh, vibrant element to your brand’s marketing. Platforms like MOGL enable you to connect to thousands of athlete influencers and manage mass-scale campaigns in one place to maximize targeted audience reach and brand awareness growth.
April 16, 2024
Universities/Collectives

BOWIE STATE ATHLETICS SELECTS MOGL AS THEIR EXCLUSIVE NIL SOLUTION TO CONNECT ATHLETES TO BRANDS AND FANS

The Department of Athletics at Bowie State University announced its partnership with MOGL, the leading athlete marketplace and operations software provider powering the NIL era of collegiate athletics, as their exclusive NIL solution for its student-athletes.
April 4, 2024
Brands

From Court to Campaign: Exploring NIL Influence During March Madness

March Madness is not only the pinnacle of the college basketball season but also a dynamic showcase of the true benefit of athletes being able to monetize their Name, Image, and Likeness (“NIL”).NIL deals have transformed the ways that brands can capitalize on athletes’ influence both during the tournament and throughout the calendar year, offering them new avenues for engagement, promotion, and reach.
March 25, 2024
Brands

The Strategic Science of Product Gifting and MOGL's Innovative Approach in Influencer Marketing

In the influencer marketing landscape, product gifting is a strategic approach that significantly amplifies brand visibility and trust. This tactic is particularly impactful with nano and micro influencers, who engage deeply with their audience, fostering a sense of authenticity and trust. MOGL's job-based methodology refines this strategy, enhancing precision and effectiveness in influencer partnerships.
March 20, 2024
Athletes

MOGL's iOS App Transforms NIL Deal Management for Athletes

MOGL's app isn't just a tool—it's your ally in maximizing your NIL potential. It differentiates itself by offering the most NIL deals with the widest variety of brands in the market available for all athletes executing campaigns, and providing a mobile-first solution that resonates with your on-the-go lifestyle.
November 8, 2023
Universities/Collectives

Oregon Collective “Ducks Rising” Selects MOGL as NIL Solution Connecting Student-Athletes to Brands and Fans

Through MOGL Monetize™, Ducks Rising will have access to advanced NIL software that helps manage fan memberships, streamline operations, distribute exclusive content to members and support student-athletes by connecting them with paid sponsorships.
October 27, 2023
Brands
Athletes

Liquid I.V. Partners with MOGL to Scale Name, Image & Likeness Influencer Strategy

For Liquid I.V., collaborating with college athletes has always been a part of the brand DNA. The cornerstone of physical activity is proper hydration, and no one understands this better. Through the partnership, Liquid I.V. will receive its own marketplace to connect with influencers looking to promote their products. MOGL’s technology will ensure the program is managed to specification, track key performance metrics and help expand their athlete influencer program.
October 25, 2023
Universities/Collectives

WESTMINSTER COLLEGE SELECTS MOGL AS THEIR NIL SOLUTION TO CONNECT STUDENT-ATHLETES TO BRANDS AND FANS

Through MOGL Monetize™, Universities Are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance and Education.
September 14, 2023
Universities/Collectives

Navigating Compliance: Ensuring NIL Activities Adhere to Rules and Regulations with MOGL Monetize

August 16, 2023
Universities/Collectives

University of Mary Washington Selects MOGL as Their NIL Solution

As a pioneer in the NIL era of collegiate athletics, MOGL provides cutting-edge technology to athletic departments, allowing student-athletes to access market-leading NIL opportunities with automated compliance reporting and analytics. This collaboration marks a significant milestone in enhancing NIL opportunities for UMW's student-athletes while providing the university administration with the necessary technology to receive automatic disclosures.
August 15, 2023
Universities/Collectives
Athletes

MOGL Launches NILFans™, Granting Fans Direct Access to Their Favorite Athletes

NILFans™ offers college sports fans the ability to request video shoutouts and other custom requests similar to Cameo. Through MOGL, athletes are given the freedom to select which customized services they’d like to offer as well as set their prices. This feature is currently available to all MOGL Monetize™partners at no additional cost or usage fee for the athletes. Now, athletes can strengthen their bond with fans and athletic departments can deepen their relationship with their dedicated supporters like never before. 
August 1, 2023
Athletes

The Empowering Potential of NIL: A New Era for Athletes

At its forefront, NIL offers athletes the exciting opportunity to engage in marketing sponsorships and earn income, benefitting both themselves and their families. However, beneath the surface lies a profound potential for athletes to cultivate a unique set of skills that were often overshadowed by their sporting prowess. These skills encompass professional communication, time management, entrepreneurial aptitude, creativity, and more – attributes that are essential for future success beyond the field.
July 24, 2023
Universities/Collectives

Recent IRS Rulings Will Change the NIL Game for Collectives - What’s Next?

In the first two years of NIL, over 200 collectives have emerged, and more than 80 of these collectives were formed as non-profits, or 501(c)(3) organizations - an Internal Revenue Service designation that allows for businesses to be exempt from taxes so long as they are primarily focused on making advancement and improvement for the public good.
June 28, 2023
Universities/Collectives

NACDA Takeaways

Every year, collegiate representatives from athletic departments across the country gather at the National Association of Collegiate Directors of Athletics’ (NACDA) convention. This is an opportunity to watch dozens of experts speak on all aspects of collegiate athletics and current issues. Naturally, Name, Image, and Likeness took center stage amongst the issues discussed. ‍MOGL is proud to have sponsored the NIL Education Seminar curated to help administrators, vendors, and others navigate this new landscape and learn how best to prosper amidst a flexible regulatory environment. ‍Here are our key takeaways from NACDA 2023.
June 26, 2023
Universities/Collectives

How to Implement a Successful NIL Program

Name, Image and Likeness (NIL) has opened up the doors for college athletes to earn money from their brand, bringing with it both expected and unexpected challenges and complications. College and university athletic programs are now looking to implement effective NIL programs to help their student-athletes build their brand and remain compliant. Here's some steps to get started on how to implement a successful NIL program.
June 21, 2023
Athletes

Love Letters to the NIL Summit

I wanted to reference this speech by Theodore Roosevelt in admiration of all of the athletes who attended year 2 of the NIL Summit. With all they are dealing with academically, athletically, personally, emotionally, and now professionally, they were selected by their universities to represent their peers on campus as a leader within the NIL space. This is a tremendous honor that they should all be very proud of.
June 15, 2023
Universities/Collectives

Rider University Selects MOGL as Their University NIL Solution

Rider University has selected MOGL as its exclusive Name, Image, and Likeness ("NIL") solution. Through MOGL Monetize™, Rider will receive leading digital agency services, compliance technology and education for all of their student-athletes.
May 18, 2023
All

Break the Stigma: A Quarterback Story

While significant progress has been made, there is still much work to be done to fully eradicate the negative mental health stigma that continues to afflict college and professional athletes. As many as 30% of collegiate athletes feel overwhelmed and often find it difficult to complete tasks due to factors like the physical and mental demands of their sport, family economic issues, and/or academic-related stress.
May 17, 2023
Athletes

MOGL, Alkeme Health to Provide Mental Health Resources for College Athletes

The partnership between MOGL and Alkeme Health is a significant step towards addressing the critical issue of mental health in college sports. The Alkeme Athlete Coalition will provide student-athletes with the necessary tools and resources to support their mental well-being, making a positive difference in their lives.
May 8, 2023
Brands

Athlete Influencers on the Rise

Sports figures have long been trusted brand ambassadors and highly sought by marketers. With the rise of social media, the opportunity for athletes to endorse products, directly or indirectly, is tremendous; but when it comes to collegiate sports, these athletes were prohibited from the marketing game until the introduction of NIL in 2021. NIL - name, image, and likeness - now allows amateur athletes to receive compensation and profit off of their popularity and often their already-sizable following on social media. 
May 4, 2023
Universities/Collectives

KING UNIVERSITY SELECTS MOGL AS THEIR UNIVERSITY NIL SOLUTION

King University has selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, King will receive leading digital agency services, compliance technology and education for all of their student-athletes. ‍MOGL, the leading athlete marketplace and operations software provider powering the Name, Image, and Likeness (“NIL”) era of collegiate athletics, provides technology to athletic departments that enables market-leading access to NIL opportunities for their student-athletes with automated compliance reporting and analytics. This partnership signifies a crucial step towards expanding NIL opportunities for King student-athletes while also providing university administration the technology needed to connect their network and receive automatic disclosures. 
May 1, 2023
Athletes

The Cost of Mental Health in Athletics

May is Mental Health Awareness Month. For decades, despite tremendous advancements in medicine around the globe and a growing commitment to wellness, mental health has long been considered a ‘taboo’ topic in athletics that has lingered far too long in the dark. Unlike physical disease and health challenges which are approached as problems to be resolved, there has been a stigma around mental health issues that brings with it undue shame for people who suffer with mental illness and even for their families.
April 26, 2023
All

ESPN Black Sports Business Symposium

The ESPN Black Sports Business Symposium was a very long-awaited program that we needed - specifically for black people in the sports business. The various goals and pillars of BSBS are to accelerate access, drive opportunity, cultivate community, inspire innovation, and celebrate excellence.
April 19, 2023
All

MOGL and NBC Sports Athlete Direct Announce Collaboration to Provide Student-Athletes with NIL Sponsorship Opportunities

The NBC Sports Athlete Direct NIL sponsorship platform will be powered by MOGL’s software. Participating MOGL student-athletes will have access to NIL sponsorship opportunities from trusted brands that partner with NBC Sports Athlete Direct.
April 11, 2023
Universities/Collectives

Holy Cross Partnership Perspectives

We get to work with Holy Cross as one of our university partners. Earlier this month, our team took a visit to Worcester and spent time learning with coaches, athletes, and administrators about the unique needs and opportunities for NIL education with the Crusader community. Some of our insights are shared here.
March 23, 2023
Brands
Athletes
Universities/Collectives

MOGL Closes Seed Round to Democratize Access in NIL Landscape

MOGL, the leading athlete marketplace and NIL operations software provider powering the NIL era of collegiate athletics, today announced the closing of an additional $2.6M in Seed financing led by Magarac Venture Partners (MVP).
March 17, 2023
Universities/Collectives

Division III Perspectives

College athletes across all NCAA Divisions and Conferences have embraced this new time and MOGL has been integral in helping educate athletes on how to build their brand, while also staying safe and compliant to NCAA, state, and federal rules.
March 8, 2023
Universities/Collectives

Division II Perspectives on Name, Image, and Likeness

MOGL recently spent some time at Winona State with athletes, staff, and alumni onboarding them to MOGL and learning from them. From the beginning, our partnership with Winona State was grounded in our belief that NIL activity is for all athletes, and our time spent there just furthered our commitment to our mission.
March 3, 2023
Brands

How Female Athletes are Changing the NIL Game

Happy Women’s History Month! We can’t think of a better way to kick off the month than to shed some light on a subset of females that are killing it right now: female student-athletes.
March 1, 2023
Universities/Collectives

MOGL Brokers First Ever Division III All-Athlete NIL Partnership for Rhodes College

MOGL announced a historic partnership with Rhodes College today, offering NIL opportunities and support to all Lynx student-athletes. In collaboration with clean label sports nutrition leader Clean Energy at cleansmoothie.com, the partnership will provide Clean Energy products to over 150 student-athletes. The partnership is the first of its kind in Division III athletics and continues to reinforce the value of working with NCAA Division II and III student-athletes through affiliate marketing.
February 22, 2023
Brands

College Athletes Are up and Coming as Influencers - But Why Should Brands Work With Them?

One of the biggest advantages of working with college athletes is their ability to reach younger generations. College students fit into two of the most sought-after demographics – millennials and Gen Zers – who are notoriously difficult to reach with traditional marketing methods. Partnering with them doesn't just allow brands to access new markets, it also helps foster loyalty given that these consumers will feel connected to classmates and peers.
February 21, 2023
Universities/Collectives

MOGL Brokers First Ever Division II All-Athlete NIL Partnership for Winona State University

As the exclusive NIL solution for Winona State, MOGL is setting a new standard in the world of NIL marketing, which is estimated to reach $1.14 billion this year. With a focus on DII and DIII student-athletes who have been underserved in the NIL space, MOGL is working to educate partners on the value these athletes hold.
February 15, 2023
Brands

MOGL teams up with NBC Sports Athlete Direct to Connect Brands with Athletes

The Loyola of Chicago Ramblers earned their spot as an all-time Cinderella story with their 2018 trip to the Final Four, and we’ve been watching them ever since. This year, they’re giving fans unprecedented access leading up to the NCAA tournament through NBC Sports.
February 2, 2023
Athletes

Finding My Way Back

Joining a company on a mission to change the landscape for female athletes.
January 6, 2023
Universities/Collectives

Winona State University Selects MOGL as NIL Partner

December 19, 2022
Universities/Collectives

The College of the Holy Cross Selects MOGL as their NIL Solution

The College of the Holy Cross selected MOGL as its exclusive NIL solution. Through MOGL Monetize™, Holy Cross will receive leading digital agency services, compliance technology and education for all of their student-athletes.
December 15, 2022
Universities/Collectives

Game Plan Partners with MOGL to Help Educate Student-Athletes

MOGL is now partnered with Game Plan, the leader in total athlete development, to help educate more athletes. MOGL will now provide NIL educational content for Game Plan’s Insights Channel within the platform’s Expert Network. All athletes on Game Plan will have full access to the content.
November 3, 2022
Athletes

MOGL Athlete Jack Betts Spotlighted by Business Insider

Hailing from a small college town in Massachusetts sits the proclaimed ‘King of DIII NIL’, Jack Betts. The Amherst College Wide Receiver utilized the last eight months to grow his personal brand into a marketable option for companies around the country. Business Insider sat down with the MOGL athlete to discuss his ability to leverage a number of deals into profitable income as a student-athlete, and MOGL’s role in his journey. ‍
November 3, 2022
Athletes

MOGL's Visit to Columbus, Ohio

MOGL took a trip to Columbus, Ohio for an event and spoke to Ohio State University athletes, athletic administrators and local businesses about name, image and likeness and what they want out of it in this new era.‍ The NIL event was held on the week of the Notre Dame Ohio State University season opening college football game at Seventh Son Brewing Co.
November 3, 2022
Universities/Collectives

Rhodes College Selects MOGL As Their University NIL Solution

Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
November 3, 2022
Universities/Collectives

College of Southern Nevada Selects MOGL As Their University NIL Solution

Through MOGL Monetize™, Universities are Provided Leading NIL Technology to Help with Deal Sourcing, Compliance, and Education.
November 3, 2022
Universities/Collectives

MOGL's First Partnership with a Collective: WSU's Cougar Collective

The Cougar Collective has selected MOGL as its exclusive name, image and likeness (“NIL”) solution.
October 17, 2022
Universities/Collectives

HBCU Lincoln University Selects MOGL as Their Exclusive NIL Solution

Through MOGL Monetize™, Lincoln University will receive leading NIL technology to help with deal sourcing, compliance, and education.
September 14, 2022
Athletes

The Inaugural NIL Summit

Celebrating the First Inaugural NIL Summit and the MOGL Athlete winners of Inaugural NIL Awards! MOGL is committed to helping student-athletes and businesses elevate their brands.
September 14, 2022
Universities/Collectives

MOGL's New Director of Education and Compliance

MOGL recently expanded its athlete relations team, hiring Washington D.C.-based Timothy F. Bryson as Director of Athlete Education and Compliance.
September 14, 2022
Universities/Collectives

The First Year of Name, Image, and Likeness

In recognition of NIL’s first birthday, MOGL is celebrating by recapping this historic first year of activity and highlighting our impact on the rapidly changing industry.
September 14, 2022
Athletes

Every Kid Sports Partnership with MOGL

MOGL Partner Every Kid Sports (EKS) is a non-profit that provides youth sports grants to kids from income-restricted families so they can also experience the positive benefits of playing. MOGL’s involvement with EKS roots from the deep passions of MOGL’s Co-Founders to help young athletes achieve their dreams and defeat financial limitations that may hold them back.
September 14, 2022
Brands

Definitive guide to running an influencer campaign with college athletes

August 9, 2022
Universities/Collectives

NIL Collectives, Jesse James, and Life in the "Wild West": How MOGL Helps Collectives Protect Student-Athletes

The NIL landscape is continuously being referred to as the “Wild West,” where everything goes due to the absence of any uniform rules or laws governing collegiate sports. Over the past few months, we have seen many activities that stretch the boundaries of what is permissible and above-board– in the same way that Jesse James and Billy the Kid stretched the limits to reap the benefits of an unregulated and dangerous 19th-century American West.
August 9, 2022
Brands

How To Market With College Athletes

How to market your brand to a Gen Z audience using college athlete influencers.
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MOGL is the leading athlete marketplace and software provider powering the NIL era of collegiate athletics

Lauren Burke