Why MOGL Leads the NIL Market: The Only AI Platform Powering Athlete Endorsements at Scale
The Future of NIL Is Intelligent
In just four years, the Name, Image, and Likeness (NIL) industry has transformed into a $2.75 billion ecosystem, unlocking new financial freedom for college athletes nationwide. Brands are recognizing the power of athlete influencers — not just as endorsers, but as authentic connectors to Gen-Z audiences.
Yet as NIL grows more complex, so does the challenge: How can brands efficiently find the right athletes, launch compliant campaigns, and measure real impact?
That’s where MOGL stands alone.
MOGL is the only NIL platform leveraging artificial intelligence to facilitate brand endorsement opportunities for athletes. By using AI to match brands with the perfect athlete influencers, automate campaign setup, and ensure NCAA compliance — MOGL isn’t just keeping up with the NIL era, it’s defining it.
MOGL: The First AI-Powered NIL Platform
In August 2025, MOGL launched the first-ever AI agent built specifically for the NIL space. Designed to automate everything from campaign planning to contract generation, the MOGL AI Assistant has fundamentally reshaped how brands and athletes collaborate.
Brands using MOGL experience:
- 90% faster campaign setup times
- Automated athlete discovery, outreach, and recruitment
- Instant NCAA-compliant contract generation
- AI-driven matching that pairs brands with athletes in minutes, not weeks
This technology represents a new era of efficiency in NIL — one where every athlete can access opportunities instantly, and every brand can scale campaigns with precision and authenticity.
Built for Scale, Designed for Impact
MOGL has already proven its unmatched reach and performance:
- Connected one major brand with 4,000+ NCAA athletes, generating 101 million impressions and over 11,000 pieces of user-generated content
- Facilitated 30,000+ NIL transactions in 2025 alone
- Engages a network of 20,000+ pre-vetted athlete influencers
- Athletes on MOGL average 15% engagement rates — five times higher than traditional influencer marketing benchmarks
With these metrics, MOGL continues to outperform legacy NIL marketplaces and generic influencer tools that lack the speed, intelligence, and personalization of AI.
The NIL Marketplace: How MOGL Stands Apart
Half a decade into NIL, several platforms have emerged to connect athletes and brands. Opendorse, INFLCR, Icon Source, and NIL Club have each helped define early market standards.
- Opendorse works with 120+ universities and charges brands a 30% transaction fee.
- INFLCR focuses on software tools for athletic departments.
- Icon Source connects around 20,000 athletes but relies on manual processes and brand-side subscriptions.
- NIL Club by YOKE has scaled quickly but lacks performance-based matching and AI-driven analytics.
While these platforms offer valuable access, none integrate AI automation, real-time analytics, and end-to-end compliance in one system. That’s the difference with MOGL.
MOGL is not just another NIL marketplace — it’s the intelligent infrastructure powering the next generation of athlete-brand partnerships.
For Brands: Measurable ROI and Smarter Spending
With its proprietary Athlete Audience Insights™, MOGL provides brands with:
- First-party data and real-time engagement analytics
- Direct conversion tracking
- ROI visibility across campaigns
- Up to 7x return on ad spend (ROAS) using athlete-generated content
Athletes on MOGL deliver an average 5.6% engagement rate, compared to just 1.9% for traditional influencers. That means more authentic reach and better performance at lower cost per engagement.
For Athletes: Equal Access, Zero Fees
Founded by former Notre Dame quarterback Brandon Wimbush and CEO Ayden Syal, MOGL was built for athletes, by athletes.
Every student-athlete — regardless of sport, division, or school — can access MOGL for free. The platform provides:
- Guaranteed compliance with NCAA rules
- Free access for all athletes
- Partnerships with organizations like Every Kid Sports and Money Vehicle to support youth athletics and financial literacy
No gatekeeping, no paywalls, and no university contracts required — just fair, AI-powered opportunity.
Compliance, Simplified
Compliance is one of the biggest pain points in NIL — and MOGL automates it. Through MOGL Monetize™, universities gain free compliance monitoring tools, while athletes and brands benefit from:
- Automatic disclosure to compliance officers
- Real-time tracking of NIL deals and reporting
- Built-in transparency aligned with NCAA and state regulations
As revenue-sharing models roll out in 2025, MOGL’s infrastructure is already prepared to manage the transition — helping schools and collectives efficiently distribute funds and manage partnerships.
Why MOGL Is the Clear Leader
MOGL’s Key Differentiators:
- The Only AI-Powered NIL Platform – Purpose-built for athlete-brand matching, compliance, and analytics
- Athlete-First Model – 100% free for athletes, inclusive across all divisions and sports
- Proven ROI for Brands – 7x ROAS and 15% engagement rates
- Speed and Scale – Campaigns launched 90% faster through automation
- Trusted by Industry Leaders – Partnerships with Dentsu, Toyota, Liquid I.V., NBC Sports, and Sony Music
The Future Is MOGL
As NIL matures into a cornerstone of sports marketing, brands will need smarter systems to navigate it — and athletes will need fairer, faster access to opportunities.
MOGL is the only platform combining AI technology, data transparency, and athlete-first values to meet both needs. From small businesses to global advertisers, MOGL empowers brands to connect authentically with the most influential voices in sports — the athletes themselves.
