Toyota is a global automotive leader known for its commitment to quality, durability, and innovation. With a legacy of building reliable vehicles that blend performance and practicality, Toyota has become a household name across generations.
The brand continues to evolve with a strong focus on technology, sustainability, and cultural relevance — notably through its TRD PRO lineup, which emphasizes rugged performance and bold design tailored for adventurous, lifestyle-driven consumers.
How Toyota generated 30 million impressions from high quality content & targeted paid media within key demographics
1.4m
engagements
30m
Total impressions
$20.00
ecpm
The Brand
The Ask:
Drive Awareness for Toyota’s TRD PRO Lineup Among aa men ages 25-39
Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.
The campaign aimed to:
- Create authentic athlete-led content that resonated with AA males, ages 25-39
- Utilize professionally produced long-form and short-form video assets
- Amplify that content through strategic paid media to maximize reach and efficiency
The campaign aimed to:
- Create authentic athlete-led content that resonated with AA males, ages 25-39
- Utilize professionally produced long-form and short-form video assets
- Amplify that content through strategic paid media to maximize reach and efficiency
The Solution:
“You Can’t Stop My Drive” Campaign Powered by top NFL draft prospects and Paid Media
MOGL designed and executed an integrated campaign combining top-tier production, storytelling, and paid amplification.
Creative & Production Strategy
Developed branded short-form and long-form video content featuring rising NFL prospects.
Captured athlete stories showcasing determination, legacy, and personal “drive”.
Created 6 Instagram Reels and 3 YouTube episodes to maximize channel reach and engagement.
Athlete Talent & Alignment
MOGL cast two top NIL athletes whose personalities and work ethic aligned with Toyota’s core values:
Xavier Watts – Notre Dame (Safety) 50K IG Followers
Will Johnson – Michigan (Cornerback) 153K IG Followers
Each athlete was featured in dynamic, high-production visuals alongside the TRD PRO vehicles.
Paid Media & Amplification
6 IG Reels and 3 Long Form Episodes on Youtube
Targeted African American men ages 25–39 across key platforms.
Deployed content across Meta and YouTube with full paid media execution over 2 monthsManaged campaign delivery, approvals, and reporting end-to-end
Creative & Production Strategy
Developed branded short-form and long-form video content featuring rising NFL prospects.
Captured athlete stories showcasing determination, legacy, and personal “drive”.
Created 6 Instagram Reels and 3 YouTube episodes to maximize channel reach and engagement.
Athlete Talent & Alignment
MOGL cast two top NIL athletes whose personalities and work ethic aligned with Toyota’s core values:
Xavier Watts – Notre Dame (Safety) 50K IG Followers
Will Johnson – Michigan (Cornerback) 153K IG Followers
Each athlete was featured in dynamic, high-production visuals alongside the TRD PRO vehicles.
Paid Media & Amplification
6 IG Reels and 3 Long Form Episodes on Youtube
Targeted African American men ages 25–39 across key platforms.
Deployed content across Meta and YouTube with full paid media execution over 2 monthsManaged campaign delivery, approvals, and reporting end-to-end
The Results:
30M Impressions, $20 eCPM, and 1.4M+ Engagements
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The “You Can’t Stop My Drive” campaign successfully utilized 2 top NFL draft prospects with premium creative and strategic paid media enabling Toyota to connect with millions of consumers in an authentic and high-performing way. This case proves how brands can leverage athlete partnerships to drive both cultural credibility and business results at scale.
Campaign Yield
Total Impressions:
29,351,294
Total Engagements:
1,433,588
eCPM:
$20
Audience Targeted:
Millenials (AA Men 25-29)
The Results:
30M Impressions, $20 eCPM, and 1.4M+ Engagements
Will Johnson Ep.2 Reel
Will Johnson Ep.3 Reel
Xaver Watts Ep.3 Reel