PharmaNutra is a leading global supplement company specializing in innovative nutritional products for energy and wellness.
With SiderAL® Forte, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.
How PharmaNutra Drove awareness and performance with athlete-led paid media
400,000+
impressions
30,000+
engagements
1,500+
link clicks
The Brand
The Ask:
Paid social media activation
PharmaNutra partnered with MOGL to launch a paid social activation promoting SiderAL® Forte, an innovative iron supplement designed to improve energy and absorption.
PharmaNutra wanted to:
Launch a lifestyle-driven campaign highlighting SiderAL® Forte’s benefits for energy and endurance
Leverage athlete storytelling to bring authenticity to supplement marketing
Use paid media to amplify reach and performance beyond organic audiences
PharmaNutra wanted to:
Launch a lifestyle-driven campaign highlighting SiderAL® Forte’s benefits for energy and endurance
Leverage athlete storytelling to bring authenticity to supplement marketing
Use paid media to amplify reach and performance beyond organic audiences
The Solution:
paid media campaign amplifying content to targeted audiences
MOGL partnered with Devon Newberry, UCLA volleyball player, to create a short-form Instagram Reel promoting SiderAL® Forte through an authentic, relatable lens.
Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.
To drive scale, MOGL launched a paid media campaign amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.
MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.
The Content:
1 Instagram Reel created by Devon Newberry (UCLA Women’s Volleyball)
Paid media amplification managed by MOGL
Lifestyle-driven storytelling around energy, performance, and recovery
Optimized distribution to fitness and wellness audiences
Devon’s content successfully bridged the gap between athletic performance and everyday wellness — positioning SiderAL® Forte as an essential for active consumers.
Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.
To drive scale, MOGL launched a paid media campaign amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.
MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.
The Content:
1 Instagram Reel created by Devon Newberry (UCLA Women’s Volleyball)
Paid media amplification managed by MOGL
Lifestyle-driven storytelling around energy, performance, and recovery
Optimized distribution to fitness and wellness audiences
Devon’s content successfully bridged the gap between athletic performance and everyday wellness — positioning SiderAL® Forte as an essential for active consumers.
The Results:
combined influencer storytelling with paid amplification to deliver impressive reach and engagement metrics
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Paid media delivery significantly outperformed benchmark metrics, proving the power of combining athlete authenticity with targeted media spend. The campaign efficiently balanced organic trust and paid performance, resulting in high engagement and meaningful brand awareness.
Campaign Yield
Impressions:
411,193
Engagements:
30,146
Total Views:
558,783
Clicks:
1,570