How Snapchat and MOGL Created a first-of-its-kind NIL Content Engine
1.3 million
views
200+
stories per week
23
athletes activated
The Brand
Snapchat, the global leader in real-time storytelling, has always thrived by giving creators new ways to connect, share, and be seen. Through this partnership, Snapchat doubled down on student-athlete creators, positioning them as the next wave of authentic, trusted voices for Gen Z.
The Ask:
Generate millions of impressions while positioning Snapchat as the platform for NIL athlete storytelling
Scotch Porter partnered with MOGL to drive awareness and affinity for its premium hair care product line by connecting with a diverse group of high-profile college athletes. The campaign aimed to introduce Scotch Porter to a younger, engaged demographic of male consumers who value personal grooming and authenticity.
The goal was to create culturally relevant, brand-aligned content featuring NCAA athletes who embody confidence, self-expression, and routine-driven excellence — aligning perfectly with Scotch Porter’s identity.
The goal was to create culturally relevant, brand-aligned content featuring NCAA athletes who embody confidence, self-expression, and routine-driven excellence — aligning perfectly with Scotch Porter’s identity.
The Solution:
MOGL designed and executed an 8-week, high-intensity content accelerator
MOGL led the campaign from talent sourcing to content delivery and reporting, ensuring brand consistency and creative excellence throughout.MOGL handled every step of the campaign lifecycle — from strategy through final reporting — ensuring seamless execution.
The campaign featured:
Creative Campaign Strategy: MOGL developed a campaign narrative that spotlighted how top-tier athletes maintain their grooming and self-care through Scotch Porter’s hair care essentials — blending performance with personality.
Athlete Selection & Coordination: Five athletes across major college programs were recruited to represent various markets and sports, including football and basketball. The lineup featured standout talent from UCLA, Texas, Notre Dame, UNC, and JSU — all with strong followings and social resonance.
Content Creation: Each athlete shared content on Instagram (and TikTok where applicable), highlighting their grooming routines and lifestyle, seamlessly incorporating Scotch Porter products. MOGL ensured all deliverables were reviewed and approved by Scotch Porter before publishing.
Content Management & Reporting: MOGL managed scheduling, athlete communication, deliverable timelines, and performance tracking, providing Scotch Porter with full transparency and control.
Creative Campaign Strategy: MOGL conceptualized a campaign centered on authenticity, spotlighting how athletes incorporate O’Keeffe’s into their routines during high-stakes tournament play.
Athlete Selection & Coordination: MOGL recruited five athletes with strong regional followings and March Madness relevance, including Final Four and Championship participants, to maximize exposure and emotional connection.
Content Production: Each athlete created two Instagram posts (One Story and One Reel) showcasing their routines and how O’Keeffe’s helped them stay ready.
Performance Monitoring & Reporting: MOGL coordinated content delivery, approval processes, and campaign reporting while continuing to gather post-campaign data for final analysis.
Some of the participating influencers included:
Chase Griffin (UCLA QB) – 30.8K IG followers
Jordan Whittington (Texas WR) – 30.7K IG followers
Puff Johnson (UNC Basketball) – 28.7K IG followers
Avery Davis (Notre Dame Football) - 7.4K IG Followers
Malacai Wideman (Jackson State Basketball and Football) - 100.8K IG Followers
Each athlete brought their unique voice to the campaign, elevating Scotch Porter’s presence with high-quality, on-brand content. The campaign is expected to continue generating engagement post-launch.
The campaign featured:
Creative Campaign Strategy: MOGL developed a campaign narrative that spotlighted how top-tier athletes maintain their grooming and self-care through Scotch Porter’s hair care essentials — blending performance with personality.
Athlete Selection & Coordination: Five athletes across major college programs were recruited to represent various markets and sports, including football and basketball. The lineup featured standout talent from UCLA, Texas, Notre Dame, UNC, and JSU — all with strong followings and social resonance.
Content Creation: Each athlete shared content on Instagram (and TikTok where applicable), highlighting their grooming routines and lifestyle, seamlessly incorporating Scotch Porter products. MOGL ensured all deliverables were reviewed and approved by Scotch Porter before publishing.
Content Management & Reporting: MOGL managed scheduling, athlete communication, deliverable timelines, and performance tracking, providing Scotch Porter with full transparency and control.
Creative Campaign Strategy: MOGL conceptualized a campaign centered on authenticity, spotlighting how athletes incorporate O’Keeffe’s into their routines during high-stakes tournament play.
Athlete Selection & Coordination: MOGL recruited five athletes with strong regional followings and March Madness relevance, including Final Four and Championship participants, to maximize exposure and emotional connection.
Content Production: Each athlete created two Instagram posts (One Story and One Reel) showcasing their routines and how O’Keeffe’s helped them stay ready.
Performance Monitoring & Reporting: MOGL coordinated content delivery, approval processes, and campaign reporting while continuing to gather post-campaign data for final analysis.
Some of the participating influencers included:
Chase Griffin (UCLA QB) – 30.8K IG followers
Jordan Whittington (Texas WR) – 30.7K IG followers
Puff Johnson (UNC Basketball) – 28.7K IG followers
Avery Davis (Notre Dame Football) - 7.4K IG Followers
Malacai Wideman (Jackson State Basketball and Football) - 100.8K IG Followers
Each athlete brought their unique voice to the campaign, elevating Scotch Porter’s presence with high-quality, on-brand content. The campaign is expected to continue generating engagement post-launch.
The Results:
146k+ Organic Reach with a 138% Return on investment
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This campaign placed Scotch Porter directly in front of the next generation of loyal consumers, leveraging the authentic voices of trusted athletes. By integrating into real grooming routines and sharing across social platforms, Scotch Porter gained credibility and reach — without any paid media support.
The campaign not only delivered quality content, but also strengthened Scotch Porter’s positioning as the go-to grooming solution for high-performance individuals. This effort lays the groundwork for future athlete partnerships and expanded presence in the sports and lifestyle space.
The campaign not only delivered quality content, but also strengthened Scotch Porter’s positioning as the go-to grooming solution for high-performance individuals. This effort lays the groundwork for future athlete partnerships and expanded presence in the sports and lifestyle space.
Campaign Yield
Total Reach:
146,300
Brand Ambassadors:
5
Cost per Engagement:
$0.04
Return on Investment:
138.6%
The Results:
146k+ Organic Reach with a 138% Return on investment
Puff Johnson Content Deliverable
Jordan Whittington Content Deliverable
Avery Davis Content Deliverable