Goodyear is one of the most iconic and trusted names in American automotive culture. Known globally for its innovation in tires and aviation, Goodyear has long leveraged its legendary Blimp as a floating billboard and brand experience.
With deep roots in sports, media, and transportation, Goodyear sought to modernize its brand visibility by engaging with Gen Z audiences in an unexpected way — through college athlete creators and NIL storytelling.
How Goodyear Took Nil to New Heights — Literally
first
of its kind nil activation
146,300
Total Reach
2
athletes activated
The Brand
The Ask:
Launch a Buzz-Worthy Campaign Using the Goodyear Blimp
Goodyear partnered with MOGL to create a one-of-a-kind NIL activation timed with Lollapalooza weekend in Chicago — a moment where culture, music, and brand attention converge.
The campaign aimed to:
- Launch a culturally relevant and newsworthy NIL experience
- Capture once-in-a-lifetime content from inside the Goodyear Blimp
- Reach younger audiences through student-athlete storytelling on TikTok and Instagram
The campaign aimed to:
- Launch a culturally relevant and newsworthy NIL experience
- Capture once-in-a-lifetime content from inside the Goodyear Blimp
- Reach younger audiences through student-athlete storytelling on TikTok and Instagram
The Solution:
A “Sky-High Takeover” with VIP Blimp Flights and Exclusive Content
MOGL handled full end-to-end campaign management and content strategy to bring Goodyear’s vision to life.
The campaign featured:
Creative Campaign Strategy: MOGL developed the “Sky-High Takeover,” positioning the Goodyear Blimp as a dream-come-true opportunity for student-athletes to experience and share — merging awe-inspiring visuals with authentic voice.
Athlete Selection & Coordination: MOGL activated athletes from nearby schools with strong social engagement and personal brand alignment:
Slane Glover – Ohio State Cheerleading (18.8K Instagram followers)
Reese Sanders – Notre Dame Track & Field (61.3K Instagram followers)
Each athlete received a private, 15–30 minute VIP flight aboard the Goodyear Blimp.
Content Creation & Approvals: MOGL coordinated logistics and content guidelines, ensuring each athlete created exclusive, high-quality content that captured the blimp experience — including cockpit views, aerial footage, and behind-the-scenes moments. All content was reviewed and approved by Goodyear pre-launch.
The campaign featured:
Creative Campaign Strategy: MOGL developed the “Sky-High Takeover,” positioning the Goodyear Blimp as a dream-come-true opportunity for student-athletes to experience and share — merging awe-inspiring visuals with authentic voice.
Athlete Selection & Coordination: MOGL activated athletes from nearby schools with strong social engagement and personal brand alignment:
Slane Glover – Ohio State Cheerleading (18.8K Instagram followers)
Reese Sanders – Notre Dame Track & Field (61.3K Instagram followers)
Each athlete received a private, 15–30 minute VIP flight aboard the Goodyear Blimp.
Content Creation & Approvals: MOGL coordinated logistics and content guidelines, ensuring each athlete created exclusive, high-quality content that captured the blimp experience — including cockpit views, aerial footage, and behind-the-scenes moments. All content was reviewed and approved by Goodyear pre-launch.
The Results:
Cultural Relevance and Exclusive Content Few Will Ever Capture
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First-ever NIL campaign featuring the Goodyear Blimp
Delivered exclusive, once-in-a-lifetime content only 0.0006% of Americans will ever experience
Delivered exclusive, once-in-a-lifetime content only 0.0006% of Americans will ever experience
Campaign Yield
Combined IG Reach:
80k+ Followers
Brand Ambassadors:
2
Experience Captured:
VIP Flights at 1,500 ft above Chicago
Tentplole Moment:
Lollapalooza Weekend, Summer 2025
The Results:
Cultural Relevance and Exclusive Content Few Will Ever Capture
Slane Glover Content Deliverable
Reese Sanders Content Deliverable
Complilation Content