Name, Image and Likeness (NIL) has opened up the doors for college athletes to earn money from their brand, bringing with it both expected and unexpected challenges and complications. College and university athletic programs are now looking to implement effective NIL programs to help their student-athletes build their brand and remain compliant. Here's some steps to get started on how to implement a successful NIL program:

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1. Develop a Clear Policy: The first step in any successful NIL program is to develop a clear policy outlining the rules and guidelines that student-athletes must follow to participate. This policy should address issues like endorsements, contracts, and social media promotion and should be easily accessible to all athletes.

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2. Select a Team to Oversee the Program: Once you have established a policy, it's important to assemble a team to manage the program. The team should include a combination of staff from the athletic department, compliance officers, and legal counselors. They will be responsible for overseeing the program and ensuring that all athletes comply with the rules laid out in the policy.

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3. Provide Education and Resources: Providing education and resources to student-athletes is crucial to the success of any NIL program. The educational program must cover all aspects of the NIL program, including financial literacy, branding, and legal considerations. Athletes must also have access to resources such as legal counsel, financial advisors, and marketing professionals to ensure their contracts and deals are legally and financially sound.

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4. Leverage Digital Tools and Platforms: As part of your NIL program, it's important to leverage software such as MOGL to give student-athletes access to opportunities to connect with brands and fans, and remain compliant while doing it.

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5. Build Strong Relationships with Brands: Another critical component of a successful NIL program is building strong relationships with brands that are relevant to your student-athletes. The right partnership can help athletes earn significant income and increase their visibility in the market. Quality partnerships can also help brands reach highly-engaged and loyal fan bases. MOGL Monetize allows for your partner brands to be onboarded and work with your athletes in a hassle-free manner.

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6. Foster a Strong Athletic Culture: Finally, fostering a strong athletic culture is just as important as any other strategy. Creating a strong community of student-athletes who are committed to their sport and each other is essential to building a program that attracts sponsors and fans. The athletic culture should support and encourage student-athletes in their NIL endeavors while also prioritizing their academic and athletic goals.

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A successful NIL program requires intention and work, but it doesn’t have to be hard. MOGL Monetize™ integrates with universities and collectives to help streamline operations, increase network connectivity, and automatically disclose activity. 

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An added benefit for MOGL partners is opt-in access to MOGL Master™, a holistic NIL education course and e-learning curriculum covering key topics such as financial literacy, tax guidance, contract and legal review, and brand building.

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MOGL is currently onboarding university and collective partners in need of NIL compliance and operations software. Reach out and schedule some time with us today!