Smeeple is a two-sided platform built to make real coaching and mentorship accessible - starting with athletes. Smeeple built a video conferencing and payment software so athletes and experts can easily offer 1:1 sessions at their own rate and availability, while getting paid and maintaining total privacy.
Smeeple also built Athlete-Mentors.com. Athlete-Mentors is a standalone site dedicated specifically to athletes and universities, powered by the same Smeeple technology. The mission is simple: give kids access to guidance and coaching from people who’ve actually been where they want to go - not just the kids whose parents can afford expensive monthly training.
How SMEEPLE used MOGL to build a repeatable athlete sourcing pipeline
350+
athletes recuited
2
athletes hired
295
Pieces of content
The Brand
The challenge
• Smeeple needed a fast, scalable way to recruit credible athlete mentors for its platform and the launch of Athlete-Mentors.com
• The challenge was to build a repeatable recruiting engine that could identify, engage, and onboard qualified mentors efficiently without heavy internal lift.
• The challenge was to build a repeatable recruiting engine that could identify, engage, and onboard qualified mentors efficiently without heavy internal lift.
The ask: repeatable pipeline
MOGL partnered with Smeeple to recruit high-quality athletes quickly and at scale to serve as mentors on its platform — all while keeping the process simple, efficient, and repeatable. To support Smeeple’s goals, MOGL focused on four key priorities:
1. Identifying the right athletes who aligned with Smeeple’s mentorship needs — not just broad or generic influencers
2. Enabling fast, clear communication to accelerate recruitment timelines
3. Streamlining the onboarding process to minimize back-and-forth and reduce friction
4. Building a repeatable pipeline that Smeeple could leverage for future mentor cohorts
1. Identifying the right athletes who aligned with Smeeple’s mentorship needs — not just broad or generic influencers
2. Enabling fast, clear communication to accelerate recruitment timelines
3. Streamlining the onboarding process to minimize back-and-forth and reduce friction
4. Building a repeatable pipeline that Smeeple could leverage for future mentor cohorts
The Solution
MOGL gave Smeeple a centralized, efficient way to recruit and communicate with athletes in one place.
Through the platform, MOGL enabled Smeeple to:
• Launch the opportunity and generate athlete interest quickly
• Communicate and coordinate directly with athletes through one streamlined channel
• Identify and move the right candidates forward without wasting time
• Establish a consistent recruiting channel that could be activated whenever additional athletes were needed
MOGL’s positioning at the intersection of athlete influencers and NIL, combined with its built-in workflow tools, made execution simple for Smeeple without requiring the team to build additional internal processes.
Through the platform, MOGL enabled Smeeple to:
• Launch the opportunity and generate athlete interest quickly
• Communicate and coordinate directly with athletes through one streamlined channel
• Identify and move the right candidates forward without wasting time
• Establish a consistent recruiting channel that could be activated whenever additional athletes were needed
MOGL’s positioning at the intersection of athlete influencers and NIL, combined with its built-in workflow tools, made execution simple for Smeeple without requiring the team to build additional internal processes.
The Results
The campaign helped Smeeple recruit and onboard a strong pipeline of athlete mentors for its platform, while also generating direct hiring value through athlete conversions into paid roles.
Performance metrics
Total new athletes/mentors: 350+
Athletes converted into hires: 2
Performance metrics
Total new athletes/mentors: 350+
Athletes converted into hires: 2