ProStyl Sports is an AI-powered athlete performance and training app designed to help athletes train smarter, track progress, and elevate their game. Built for competitive athletes, ProStyl combines smart programming, performance tracking, and athlete-driven insights into one platform. For ProStyl, reaching the right audience means connecting with athletes where they consume content — on Instagram and Facebook, through voices they already trust.
To grow its user base, ProStyl needed a more efficient and credible way to reach competitive athletes ages 16–34 — a demographic increasingly skeptical of traditional digital advertising. Their previous paid social campaigns were delivering results far below industry benchmarks, leaving significant opportunity on the table.
how pro-styl sports acheived a 76% better cpc with athlete paid social
$0.36
CPC
76%
Lower than
industry avg
industry avg
5x
higher CTR
than industry avg
than industry avg
The Brand
The challenge
ProStyl Sports was investing in paid social through Meta but struggling to break through to its core audience of competitive athletes. Traditional paid ads lacked the credibility and cultural resonance needed to drive cost-efficient clicks from a highly specific athletic demographic.
The core challenges ProStyl faced in reaching their target audience:
• Audience precision: Reaching competitive athletes ages 16–34 through standard ad targeting proved costly and inefficient
• Creative trust gap: Generic brand ads struggled to resonate with athletes who respond to peer credibility over polished advertising
• High CPC: Their previous agency was running Meta campaigns but delivering CPCs well above industry benchmarks
• Limited performance visibility: Without athlete-powered creative, the brand lacked a differentiated approach to paid social
ProStyl needed a partner who could combine authentic athlete influence with programmatic-grade paid media distribution — delivering precision targeting, trusted creative, and measurable performance all in one solution.
The core challenges ProStyl faced in reaching their target audience:
• Audience precision: Reaching competitive athletes ages 16–34 through standard ad targeting proved costly and inefficient
• Creative trust gap: Generic brand ads struggled to resonate with athletes who respond to peer credibility over polished advertising
• High CPC: Their previous agency was running Meta campaigns but delivering CPCs well above industry benchmarks
• Limited performance visibility: Without athlete-powered creative, the brand lacked a differentiated approach to paid social
ProStyl needed a partner who could combine authentic athlete influence with programmatic-grade paid media distribution — delivering precision targeting, trusted creative, and measurable performance all in one solution.
The ask
ProStyl Sports partnered with MOGL to launch an Athlete Paid Social campaign — running paid ads through athlete social handles to drive qualified app sign-ups — with the following objectives:
1. Drive cost-efficient, qualified traffic to the ProStyl app sign-up page
2. Leverage athlete UGC and owned video creative run through athlete handles to outperform standard paid social benchmarks
3. Target competitive athletes and sports creators ages 16–34 across Meta platforms
4. Test athlete UGC vs. ProStyl-owned creative to identify the highest-performing ad format
Primary audience: Competitive athletes and sports creators, ages 16–34, across Meta (Instagram and Facebook).
1. Drive cost-efficient, qualified traffic to the ProStyl app sign-up page
2. Leverage athlete UGC and owned video creative run through athlete handles to outperform standard paid social benchmarks
3. Target competitive athletes and sports creators ages 16–34 across Meta platforms
4. Test athlete UGC vs. ProStyl-owned creative to identify the highest-performing ad format
Primary audience: Competitive athletes and sports creators, ages 16–34, across Meta (Instagram and Facebook).
MOGL’s Athlete Paid Social program has been a game-changer for ProStyl Sports. By combining authentic athlete-driven content with strategic paid amplification, we achieved a significant improvement in paid social performance, driving stronger engagement, increased user acquisition, and measurable growth across the ProStyl platform.
DERRICK LOVE
CEO & FOUNDER, Pro-style sports
The Solution
MOGL deployed its Athlete Paid Social product — turning athlete social handles into high-performance paid media channels. Rather than simply sponsoring organic posts, MOGL ran ProStyl’s paid ads directly through athlete accounts, combining athlete credibility with Meta’s precision targeting and paid amplification infrastructure.
Program structure
• Athletes: College athletes across multiple sports sourced from MOGL’s network of 30,000+ athletes across 1,100 schools
• Deliverables: Athlete UGC and ProStyl-owned video creative, both run through athlete handles as paid partnership ads on Meta
• Content: Authentic athlete-generated content showcasing ProStyl’s training app, paired with paid amplification targeting sports-interested demographics
• Format: Paid social ads in paid partnership format, optimized for cost-per-click and landing page views
• Testing: A/B testing of athlete UGC vs. owned creative to identify the most cost-efficient format
Creative approach
• Athlete handles used as distribution channels, lending trust and authenticity to every paid impression, including Alabama Men’s Basketball player Houston Mallette
• First-party data and audience targeting layered onto athlete channels to reach competitive athletes ages 16–34
• The Athlete UGC creative proved especially efficient, generating a leading $0.26 CPC for this creative asset
• Paid partnership tags maintained transparency while athlete credibility drove higher engagement and click-through rates
Program structure
• Athletes: College athletes across multiple sports sourced from MOGL’s network of 30,000+ athletes across 1,100 schools
• Deliverables: Athlete UGC and ProStyl-owned video creative, both run through athlete handles as paid partnership ads on Meta
• Content: Authentic athlete-generated content showcasing ProStyl’s training app, paired with paid amplification targeting sports-interested demographics
• Format: Paid social ads in paid partnership format, optimized for cost-per-click and landing page views
• Testing: A/B testing of athlete UGC vs. owned creative to identify the most cost-efficient format
Creative approach
• Athlete handles used as distribution channels, lending trust and authenticity to every paid impression, including Alabama Men’s Basketball player Houston Mallette
• First-party data and audience targeting layered onto athlete channels to reach competitive athletes ages 16–34
• The Athlete UGC creative proved especially efficient, generating a leading $0.26 CPC for this creative asset
• Paid partnership tags maintained transparency while athlete credibility drove higher engagement and click-through rates
The Results
The Athlete Paid Social campaign significantly outperformed ProStyl’s previous paid social results and broader industry benchmarks across every key performance metric — proving the power of athlete-powered paid media.The campaign delivered exceptional engagement and awareness during one of the year’s highest-visibility sporting moments — with MOGL significantly overdelivering on both content volume and performance benchmarks.
Performance metrics
Cost Per Click: $0.36 (vs. $1.50 industry benchmark — 76% lower)
Click-Through Rate: 2.46% (vs. 0.46% benchmark — 5x higher)
Best-Performing Creative CPC: $0.26 (Athlete UGC)
Platform: Meta (Instagram & Facebook), optimized for landing page views
Performance metrics
Cost Per Click: $0.36 (vs. $1.50 industry benchmark — 76% lower)
Click-Through Rate: 2.46% (vs. 0.46% benchmark — 5x higher)
Best-Performing Creative CPC: $0.26 (Athlete UGC)
Platform: Meta (Instagram & Facebook), optimized for landing page views