ACT is a standardized testing organization that helps high school students prepare for college through assessment, readiness tools, and education resources.
For students navigating college applications, scholarships, and academic planning, ACT plays a critical role in shaping future opportunities.
However, connecting with students in a relatable and engaging way requires meeting them where they spend time—on social media.
How ACT generated 3x higher engagement through athlete-led content
84k+
Impressions
6.14%
engagement rate
3x
more engaging
than industry avg
than industry avg
The Brand
The challenge
Reaching high school students with standardized testing content presents unique challenges:
• Low engagement with traditional messaging: Test prep content often feels formal or unrelatable
• Need for authenticity: Students respond more to peer experiences than institutional messaging
• Attention competition: Social feeds require quick, engaging, and personal storytelling
• Audience alignment: Ensuring content reaches high school students (14–18) vs older audiences
ACT needed a way to make test prep feel relevant, relatable, and worth engaging with—while maintaining credibility and showcasing the benefits of their test offering to potential test takers.
• Low engagement with traditional messaging: Test prep content often feels formal or unrelatable
• Need for authenticity: Students respond more to peer experiences than institutional messaging
• Attention competition: Social feeds require quick, engaging, and personal storytelling
• Audience alignment: Ensuring content reaches high school students (14–18) vs older audiences
ACT needed a way to make test prep feel relevant, relatable, and worth engaging with—while maintaining credibility and showcasing the benefits of their test offering to potential test takers.
The ask
ACT partnered with MOGL to activate NIL athletes and:
1. Generate authentic, student-facing content about ACT experiences
2. Increase awareness among high school students in hyper specific target geographies
3. Deliver relatable, peer-driven storytelling at scale
4. Build a foundation for future scalable content and campaigns
Primary audience: High school students (14–18), particularly student-athletes exploring college pathways in specific markets
1. Generate authentic, student-facing content about ACT experiences
2. Increase awareness among high school students in hyper specific target geographies
3. Deliver relatable, peer-driven storytelling at scale
4. Build a foundation for future scalable content and campaigns
Primary audience: High school students (14–18), particularly student-athletes exploring college pathways in specific markets
The Solution
MOGL built a structured NIL creator program focused on authentic storytelling from athletes who recently navigated the ACT journey.
Program structure
• 20 collegiate athletes across multiple sports hailing from key ACT growth markets
• Deliverables: 1× Instagram Reel per athlete (20 video assets total)
• Content: Personal ACT experiences, prep strategies, and college readiness stories
• Format: 45–90 second unscripted testimonial-style videos
Creative approach
• Real athlete storytelling (test prep, academics, balancing sports + school)
• Conversational, unscripted delivery for authenticity
• Aligned to ACT guidelines while maintaining creator voice
Operations & compliance
• Structured briefing + creative framework
• Submission tracking and feedback loops
• Brand safety and content guidelines
Program structure
• 20 collegiate athletes across multiple sports hailing from key ACT growth markets
• Deliverables: 1× Instagram Reel per athlete (20 video assets total)
• Content: Personal ACT experiences, prep strategies, and college readiness stories
• Format: 45–90 second unscripted testimonial-style videos
Creative approach
• Real athlete storytelling (test prep, academics, balancing sports + school)
• Conversational, unscripted delivery for authenticity
• Aligned to ACT guidelines while maintaining creator voice
Operations & compliance
• Structured briefing + creative framework
• Submission tracking and feedback loops
• Brand safety and content guidelines
The Results
The campaign successfully delivered ACT’s primary objective—authentic athlete-generated content—while driving strong engagement and awareness among student audiences.
Performance metrics
Organic Impressions: 84,673
Total engagements: 5,098
Engagement rate: 6.14%
(~3x higher than 2.08% industry benchmark)
Performance metrics
Organic Impressions: 84,673
Total engagements: 5,098
Engagement rate: 6.14%
(~3x higher than 2.08% industry benchmark)