Pharmaneutra is a leading global supplement company specializing in innovative nutritional products for energy and wellness.
With SiderAL® Forte, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.
How Zero Egg Partnered with MOGL to Bring new with new
411,000
impressions
100+
Products sampled
3
ucf football players
The Brand
The Ask:
Promote Zero Egg’s Mission and Products to Gen Z Consumers on Campus
Zero Egg partnered with MOGL to introduce its plant-based breakfast products to college students through an on-campus activation at the University of Central Florida (UCF).Toyota partnered with MOGL to launch a multi-platform NIL campaign centered around NFL Draft prospects who embody the power, grit, and drive that reflect Toyota’s TRD PRO brand values.
The campaign aimed to:
- Build awareness of Zero Egg’s sustainable and plant-based offerings
- Engage college students in a fun, interactive food experience
- Drive social visibility through athlete promotion and influencer support
The campaign aimed to:
- Build awareness of Zero Egg’s sustainable and plant-based offerings
- Engage college students in a fun, interactive food experience
- Drive social visibility through athlete promotion and influencer support
The Solution:
Campus Activation + Athlete Appearances and Social Promotion
MOGL partnered with Devon Newberry, UCLA volleyball player, to create a short-form Instagram Reel promoting SiderAL® Forte through an authentic, relatable lens.
Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.
To drive scale, MOGL launched a paid media campaign amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.
MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.
Event Strategy
Branded booth at UCF’s Kappa Sigma Fraternity house.
Free breakfast sandwich samples featuring Zero Egg.
Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.
Athlete Talent & Social Promotion
Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:
Ryan O'Keefe – Wide Receiver, UCF
Mark Antony Richards – Running Back, UCF
Jaylon Robinson – Wide Receiver, UCF
These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.
Influencer Integration
MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.
Collaborative Teams On-Site
MOGL Team: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)
Zero Egg Team: Chef + Marketing/PR Lead Emily Cappiello
Devon’s content showcased her energy and balance as a collegiate athlete, positioning SiderAL® Forte as a trusted part of her wellness routine.
To drive scale, MOGL launched a paid media campaign amplifying Devon’s content to targeted audiences — reaching wellness enthusiasts, athletes, and young professionals.
MOGL handled creative strategy, audience optimization, compliance, and performance tracking end-to-end.
Event Strategy
Branded booth at UCF’s Kappa Sigma Fraternity house.
Free breakfast sandwich samples featuring Zero Egg.
Collaborative staffing by Zero Egg chefs, marketers, and MOGL team.
Athlete Talent & Social Promotion
Three high-profile UCF Football athletes were activated to appear at the event, hand out samples, and promote across their social media channels:
Ryan O'Keefe – Wide Receiver, UCF
Mark Antony Richards – Running Back, UCF
Jaylon Robinson – Wide Receiver, UCF
These athletes promoted the event before and during the activation, helping to drive awareness, boost attendance, and create UGC content.
Influencer Integration
MOGL also invited on-campus lifestyle influencers, Greek life leaders, and local micro-influencers to participate, amplifying reach beyond the athletic community.
Collaborative Teams On-Site
MOGL Team: Brandon Wimbush (Co-Founder), Anthony Whitaker (Founders Associate), Tommy Marlow (Videographer/Coordinator)
Zero Egg Team: Chef + Marketing/PR Lead Emily Cappiello
The Results:
Brand Engagement with UCF’s Campus Community
-8.png)
This collaboration between Zero Egg and MOGL introduced a new plant-based product to a high-value Gen Z audience in an authentic, memorable way. By combining athlete influence, experiential marketing, and community engagement, the campaign brought flavor, sustainability, and excitement directly to students — one sandwich at a time.
Campaign Yield
Impressions:
411,119
Product Sampling:
100s of Sandwiches Distributed
Event Activation:
Meet & Greet + Fan Competitions
Content:
Athlete UGC + Recap Video