Pharmaneutra is a leading global supplement company specializing in innovative nutritional products for energy and wellness.
With SiderAL® Forte, PharmaNutra aimed to expand its U.S. presence by reaching active consumers seeking improved performance and recovery.
How PharmaNutra reached
hard-to-win 18-40 Y/O women
67% better thAn industry AVG
$9.89
CPM
1.6k
web visitors
67%
better than industry avg
The Brand
The challenge
PharmaNutra's goal wasn't broad "healthcare" reach - it was specifically trying to engage women 18-40 years old, a notoriously competitive demographic for wellness/supplement advertising.
This matters because the auction environment is typically more saturated and expensive:
• Wellness + supplements = crowded feeds and heavy competition
• Women 18-40 = highly targeted, Instagram-heavy audience with high scroll fatigue.
This matters because the auction environment is typically more saturated and expensive:
• Wellness + supplements = crowded feeds and heavy competition
• Women 18-40 = highly targeted, Instagram-heavy audience with high scroll fatigue.
The ask: paid social activation
PharmaNutra partnered with MOGL to launch a paid social activation promoting SiderAL® Forte, an innovative iron supplement designed to improve energy and absorption.
PharmaNutra wanted to:
1. Launch a lifestyle-driven campaign highlighting SiderAL® Forte’s benefits for energy and endurance
2. Leverage athlete storytelling to bring authenticity to supplement marketing
3. Use paid media to amplify reach and performance beyond organic audiences
4. Reach women 18-40 within wellness / fitness interest clusters
PharmaNutra wanted to:
1. Launch a lifestyle-driven campaign highlighting SiderAL® Forte’s benefits for energy and endurance
2. Leverage athlete storytelling to bring authenticity to supplement marketing
3. Use paid media to amplify reach and performance beyond organic audiences
4. Reach women 18-40 within wellness / fitness interest clusters
The Solution:
Athlete-led creative + Paid media amplification
MOGL partnered with Devon Newberry (UCLA Women's Volleyball), to produce short-form creator content designed for Meta placements.
Devon’s content positioned SiderAL® Forte as a credible part of an active routine — bridging high-performance athletics and everyday wellness.
MOGL managed end-to-end execution, including:
1. Creative strategy and messaging
2. Audience targeting and budget optimization
3. Compliance considerations for supplement advertising
4. Performance tracking and reporting
5. Deliverable:1× Instagram Reel + Paid Media Amplification
6. Paid media amplification managed by MOGL
Devon’s content positioned SiderAL® Forte as a credible part of an active routine — bridging high-performance athletics and everyday wellness.
MOGL managed end-to-end execution, including:
1. Creative strategy and messaging
2. Audience targeting and budget optimization
3. Compliance considerations for supplement advertising
4. Performance tracking and reporting
5. Deliverable:1× Instagram Reel + Paid Media Amplification
6. Paid media amplification managed by MOGL
The Results:
combined influencer storytelling with paid amplification to deliver impressive reach and engagement metrics
Paid media delivery outperformed benchmark efficiency for women 18–40 in a saturated wellness category: The campaign efficiently balanced organic trust and paid performance, resulting in high engagement and meaningful brand awareness.
Campaign Analysis
CPM
CPC
CTR
MOGL
$9.89
$0.48
2.05%
Industry Avg
$12.52
$0.80
1.86%
%
21% better
40% better
10% better