Oggi's Pizza is a beloved San Diego-based restaurant chain known for its customizable pizzas, signature brews, and laid-back California energy.
As the official pizza partner of SDSU Athletics, Oggi’s wanted to create content that brought their game-day spirit to life through the voices of real student-athletes.
Oggi's brought san Diego flavor to life with SDSU athletes
1
commercial shoot
2
ig posts per athlete
4
SDSU athletes
The Brand
The Ask:
Produce a commercial featuring SDSU athletes
Oggi’s partnered with MOGL to:
Produce a commercial highlighting the brand’s connection to SDSU and its athlete community
Capture both social and commercial assets with local talent
Build awareness and brand love among San Diego sports fans and college students
Produce a commercial highlighting the brand’s connection to SDSU and its athlete community
Capture both social and commercial assets with local talent
Build awareness and brand love among San Diego sports fans and college students
The Solution:
half-day production shoot and athletes created two in-feed Instagram posts each
MOGL recruited four standout SDSU student-athletes — Micaela Macario (Softball), Ross Ulugalu-Maseuli (Football), Maxwell Garrison (Football), and Abby Prohaska (Women’s Basketball) — to star in a dynamic commercial shoot at Oggi’s Santee Trolley Square location.
Athletes participated in a half-day production shoot and created two in-feed Instagram posts each, giving fans a behind-the-scenes look at the collaboration.
The campaign showcased the authentic connection between Oggi’s and the SDSU community — blending personality, local pride, and a serious love of pizza
.Following the success of the initial activation, Oggi’s re-engaged the same athlete roster the following year to resurface the content and further solidify their long-term partnership with the Aztecs.
The Content:
1 Commercial shoot filmed at Oggi’s Santee Trolley Square
4 SDSU student-athletes featured
2x Instagram in-feed posts per athlete
Athletes participated in a half-day production shoot and created two in-feed Instagram posts each, giving fans a behind-the-scenes look at the collaboration.
The campaign showcased the authentic connection between Oggi’s and the SDSU community — blending personality, local pride, and a serious love of pizza
.Following the success of the initial activation, Oggi’s re-engaged the same athlete roster the following year to resurface the content and further solidify their long-term partnership with the Aztecs.
The Content:
1 Commercial shoot filmed at Oggi’s Santee Trolley Square
4 SDSU student-athletes featured
2x Instagram in-feed posts per athlete
The Results:
Oggi’s x SDSU campaign proved that hometown pride and athlete storytelling are a winning recipe
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The campaign delivered an authentic slice of San Diego culture — combining the energy of SDSU athletics with Oggi’s signature flavor and community roots.
Paid media delivery significantly outperformed benchmark metrics, proving the power of combining athlete authenticity with targeted media spend.
The campaign efficiently balanced organic trust and paid performance, resulting in high engagement and meaningful brand awareness.
Paid media delivery significantly outperformed benchmark metrics, proving the power of combining athlete authenticity with targeted media spend.
The campaign efficiently balanced organic trust and paid performance, resulting in high engagement and meaningful brand awareness.
Campaign Yield
4 SDSU Athletes Featured:
Commercial and Social assets
Multi-Channel Content:
Digital, Social, and In-Store Usage
Renewed Partnership:
2nd Consecutive Year
Strengthened Association:
The Pizza Brand of SDSU Athletics