5 Star Electrolytes is redefining hydration with a clean, plant-based approach designed for those who demand more from their performance and recovery. Crafted with a precise balance of potassium, sodium, and magnesium, 5 Star delivers rapid hydration and muscle support for athletes, adventurers, and everyday wellness seekers alike.
Unlike traditional sports drinks, 5 Star Electrolytes is made with real fruit flavors and contains no artificial dyes, sweeteners, or preservatives. Each stickpack blends seamlessly into 20 ounces of water, offering a refreshing boost in four vibrant flavors: Pineapple, Blue Raspberry, Lemon Lime, and Strawberry Kiwi. The formula is non-GMO, vegan, and gluten-free, making it a trusted choice for clean hydration.
How 5 Star Electrolytes™ Used Athlete Influence to Amplify their Product Launch & Reach Target Audience
9.4%
Engagement rate
~170,000/mo
total impressions
100
Brand Ambassadors
The Brand
The Ask:
High Quality Content for Product Launch & Follow-On Strategic Influencer Promotion at Scale
5 Star Electrolytes partnered with MOGL to develop and execute a comprehensive campaign designed to reach athletes and fitness enthusiasts across key target markets.
The objective was to generate excitement for a new product line by leveraging influencer talent, dynamic content creation, and strategic media amplification to engage a highly targeted audience, specifically on Instagram.
With an emphasis on authenticity, the campaign sought to position 5 Star Electrolytes as the go-to hydration choice for athletes who demand more from their recovery and performance, ensuring sustained momentum throughout the product launch phase and beyond.
MOGL was tasked with creating the full content pipeline from initial concept development through to post-launch strategic influencer promotions, amplifying the brand’s presence at scale.
The objective was to generate excitement for a new product line by leveraging influencer talent, dynamic content creation, and strategic media amplification to engage a highly targeted audience, specifically on Instagram.
With an emphasis on authenticity, the campaign sought to position 5 Star Electrolytes as the go-to hydration choice for athletes who demand more from their recovery and performance, ensuring sustained momentum throughout the product launch phase and beyond.
MOGL was tasked with creating the full content pipeline from initial concept development through to post-launch strategic influencer promotions, amplifying the brand’s presence at scale.
The Solution:
End-to-End Campaign Creation and Execution
MOGL managed the 5 Star Electrolytes campaign from concept to completion, delivering a seamless execution that showcased the brand's commitment to hydration and athletic performance. The approach included:
1. Coordinated three 1-hour long video / photo shoots on-site with 6 University of North Carolina athletes
2. Shot high quality footage / pictures of 5Star branding and athletes using 5Star product while working out in 5Star apparel for 5Star team to use in ongoing marketing materials
3. Gathered product testimonials from 6 UNC athletesProduced 6 social videos - one for each athlete - showcasing their new partnership with 5Star
4. Coordinated the posting of 6 social posts by each athlete
5. Provided website assets from the produced content
Phase 2:
1. Hired 100 athletes for nationwide gifting campaign
2. Shipped product to 100 athletes
3. Received 2 IG Stories from each (1 unboxing video & 1 static image of the product)
4. Delivered content assets to client for personal marketing use
Some of the participating influencers included:
RJ Davis, UNC Basketballl, 193k followers
Makenna Dominguiez, UNC W Soccer, 20k followers
Kate Faase, UNC W Soccer, 13k followers
Lucas Ross, UNC M Soccer, 2.5k followers
Riley Berge, UNC M Soccer, 2.1k followers
Parker O’Ferral, UNC M Soccer, 2.5k followers
Through strategic planning, creative content production, and effective athlete collaboration, MOGL executed a campaign that not only captured the essence of 5 Star’s brand but also delivered impactful social media engagement and high-quality marketing assets.
1. Coordinated three 1-hour long video / photo shoots on-site with 6 University of North Carolina athletes
2. Shot high quality footage / pictures of 5Star branding and athletes using 5Star product while working out in 5Star apparel for 5Star team to use in ongoing marketing materials
3. Gathered product testimonials from 6 UNC athletesProduced 6 social videos - one for each athlete - showcasing their new partnership with 5Star
4. Coordinated the posting of 6 social posts by each athlete
5. Provided website assets from the produced content
Phase 2:
1. Hired 100 athletes for nationwide gifting campaign
2. Shipped product to 100 athletes
3. Received 2 IG Stories from each (1 unboxing video & 1 static image of the product)
4. Delivered content assets to client for personal marketing use
Some of the participating influencers included:
RJ Davis, UNC Basketballl, 193k followers
Makenna Dominguiez, UNC W Soccer, 20k followers
Kate Faase, UNC W Soccer, 13k followers
Lucas Ross, UNC M Soccer, 2.5k followers
Riley Berge, UNC M Soccer, 2.1k followers
Parker O’Ferral, UNC M Soccer, 2.5k followers
Through strategic planning, creative content production, and effective athlete collaboration, MOGL executed a campaign that not only captured the essence of 5 Star’s brand but also delivered impactful social media engagement and high-quality marketing assets.
The Results:
Achieved 173,000 monthly impressions for product launch promotion at scale
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MOGL coordinated the scheduling of each athletes’ appearances, the delivery of the content and the post approvals for each athlete as well as the ultimate campaign reporting.
Campaign Yield
Total Impressions:
~173,000 Per Month
Total Audience:
746,465
Average Engagement Rate:
9.4%
UGC Content Generated:
100
Professionally Shot Assets:
40
The Results:
Achieved 173,000 monthly impressions for product launch promotion at scale
Kate Faasse Content Deliverable
Mikenna Domiguez Content Deliverable
Parker O'ferral Content Deliverable