Snapchat is a global leader in real-time storytelling, empowering creators to connect and share their lives authentically through disappearing messages, Spotlight, and immersive AR content.
With Gen Z at its core, Snapchat has become a go-to platform for creative self-expression and real-time connection.
For this campaign, Snapchat leaned into NIL as a strategic growth channel, turning college athletes into high-performing digital creators.
How Snapchat and MOGL Created a first-of-its-kind NIL Content Engine
1.3 million
views
200+
stories per week
23
athletes activated
The Brand
The Ask:
Empower Student-Athletes to Grow as Creators and Drive Massive Reach on Snapchat
Snapchat partnered with MOGL to build and run an innovative NIL content accelerator. The objective was to scale student-athlete storytelling on-platform and reinforce Snapchat’s identity as the destination for authentic, high-volume athlete content.
Snapchat’s goals were to:
Drive consistent and engaging posting from emerging NIL talent. Supercharge athlete presence on Spotlight and Stories.
Reach millions of viewers with athlete-led, community-driven content.
Position Snapchat as the creator platform of choice for college athletes
Snapchat’s goals were to:
Drive consistent and engaging posting from emerging NIL talent. Supercharge athlete presence on Spotlight and Stories.
Reach millions of viewers with athlete-led, community-driven content.
Position Snapchat as the creator platform of choice for college athletes
The Solution:
An 8-Week Content Accelerator for Next-Gen Athlete Creators
MOGL designed and managed a structured 8-week content engine, equipping student-athletes with the tools, prompts, and support needed to consistently produce standout content.
The campaign featured:
Program Design & Execution:
- 23 total athletes activated
- 12 completed the full 8-week program
- MOGL provided weekly content prompts focused on personal storytelling, day-in-the-life moments, workouts, humor, and campus culture
Athletes Committed to a High-Volume Posting Cadence:
- 4+ Snapchat Stories per day
- 3–5 Spotlight videos per week
Campaign Services:
Full-service NIL logistics: athlete recruitment, onboarding, and approvals
- Content guidelines aligned with Snapchat’s creative and community values
- Real-time tracking and performance analytics
- Compliance and post facilitation across all athletes
The campaign featured:
Program Design & Execution:
- 23 total athletes activated
- 12 completed the full 8-week program
- MOGL provided weekly content prompts focused on personal storytelling, day-in-the-life moments, workouts, humor, and campus culture
Athletes Committed to a High-Volume Posting Cadence:
- 4+ Snapchat Stories per day
- 3–5 Spotlight videos per week
Campaign Services:
Full-service NIL logistics: athlete recruitment, onboarding, and approvals
- Content guidelines aligned with Snapchat’s creative and community values
- Real-time tracking and performance analytics
- Compliance and post facilitation across all athletes
The Results:
1.3M+ Views and a Repeatable NIL Growth Framework
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Delivered over 1.3 million organic views across athlete content
Established a repeatable content engine for Snapchat’s NIL strategy
Validated that structured support can turn athletes into full-time content creators
Positioned Snapchat as the go-to destination for creator-driven NIL storytelling
Established a repeatable content engine for Snapchat’s NIL strategy
Validated that structured support can turn athletes into full-time content creators
Positioned Snapchat as the go-to destination for creator-driven NIL storytelling
Campaign Yield
Campaign Duration:
8 Weeks
Brand Ambassadors:
23
Content Delivered:
200+ Stories Per Week
Total Views:
1.3 Million
The Results:
1.3M+ Views and a Repeatable NIL Growth Framework
Carl Barnette Content Deliverable
Kiran Singh Content Deliverable
Dani Beder Content Deliverable